AI Insights · Timothy · April 2025
Top 5 Horror Games on iOS in New Zealand: Q1 2025
Explore the performance of the top 5 horror games on iOS in New Zealand during Q1 2025, featuring trends in downloads, revenue, and active users.
In the first quarter of 2025, the iOS platform in New Zealand saw intriguing trends among the top horror games. Here's a closer look at how these games performed, based on data from Sensor Tower.
Identity V from NetEase Games experienced a remarkable increase in weekly revenue, starting at around $1.6K and peaking at $2K by the end of March. Downloads fluctuated, reaching a high of 78 in the week of January 20. Active users showed a varied pattern, concluding the quarter with 579 users, up from 547 at the start.
Game of Vampires: Twilight Sun by Dream Plus maintained steady weekly revenues with a notable peak of $1.6K in mid-March. Active users decreased slightly from 55 to 49 over the quarter.
The Мystery Matters Adventure Game by Playrix saw a revenue increase, reaching $975 by the end of March. However, downloads dwindled significantly, dropping from 60 to 13. Active users also decreased from 119 to 59.
Tokyo Ghoul · Break the Chains from Funcat Games Limited had modest revenue gains, with a peak of $269 in February. Downloads declined, with a slight uptick to 14 at the end of March. Active users gradually fell from 145 to 46.
Lastly, Poppy Playtime Chapter 3 by Mob Entertainment, Inc showed a steady revenue stream, peaking at $94 in late February. Downloads varied, peaking at 45 in the same period.
These insights reflect the dynamic nature of the horror game market on iOS in New Zealand. For more detailed analytics, visit Sensor Tower.